The disposable type products that take place in the first category have a great share in the Turkish razor blade market. In other words, Derby is the far and away leader of this market.
The second and the third categories are the categories in which the double or triple bladed fixed head and swing arm products take place. Derby is targeting to be a leader in these categories, as well. Derby has completed the technological investment for realizing this target in 2005 and has had a serious entry to the market of the razor blades with these products. These newly launched products have been specially designed to meet the sharpness and the convenience requirements of the Turkish consumers and been introduced to the market with the trade names of Samurai 2 and Samurai 3.
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